12/16/2023 0 Comments Mcdonalds sweetie meal![]() Indeed, Wells Fargo has said that’s the case, noting that the Travis Scott promotion connected McDonald’s “with an audience that’s been a weak spot over the past 20 years,” as in consumers in the early teen-to-mid 20s age bracket.īut I’d also suggest, more than a little cynically, that these meals are just a way for McDonald’s to repackage its existing menu items and lure consumers into buying more fast food than they might normally order.Ĭertainly, I can’t think of a time I went into Mickey D’s and said I’ll have a Big Mac and some McNuggets - generally, that’s an either/or proposition, but the Saweetie Meal delivers both (with those fries as well). ![]() I’d suggest that the celebrity meals are basically just a Happy Meal, sans toy, for a slightly older demographic (in other words, people who are Saweetie’s target audience). (And sure enough, the toy element has tapped into pop culture as well, with toy tie-ins with movies and television.) Moreover, McDonald’s created a powerful packaging model with its Happy Meal, the classic kiddie combo of food and a toy. Had Michael Jackson singing about the Pepsi generation.įast-food chains have long been part of this playbook as well. Chesterfield cigarettes tapped New York Yankee great Joe DiMaggio as its pitchman. Of course, there’s nothing new about consumer brands trying to sell their stuff via a celebrity connection. “The Saweetie Meal is a combo that comes with a Big Mac, four-piece Chicken McNuggets, fries and a drink.
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